In an unprecedented move, the Las Vegas Aces have become the first WNBA team to secure six-figure sponsorships for all 12 members of its roster. The landmark deal, brokered by the Las Vegas Convention and Visitors Authority (LVCVA), grants each player a $100,000 bonus with no obligations beyond their on-court performance. This groundbreaking partnership marks a significant milestone in the history of women's sports.
The Las Vegas Aces have made history by securing six-figure sponsorships for all 12 players on their roster, a move that sets a new precedent in women's sports. The bonus payments, totaling $1.2 million, are being provided by the Las Vegas Convention and Visitors Authority (LVCVA) and come with no additional obligations beyond playing basketball.
This unprecedented deal is a testament to the growing popularity and appeal of the WNBA and the Aces, who have quickly emerged as one of the league's most successful and recognizable teams. The sponsorship package is also a reflection of the LVCVA's commitment to supporting the growth of women's sports in Las Vegas.
"This is a historic moment for the Las Vegas Aces and the WNBA," said Aces President Nikki Fargas. "We are incredibly grateful to the LVCVA for their unwavering support and for recognizing the value and impact of women's sports."
The sponsorship deal is a significant financial boost for the Aces players, many of whom make significantly less than their male counterparts in the NBA. The bonus payments will provide financial security and give players more flexibility to focus on their careers.
"This sponsorship is a game-changer for us," said Aces forward A'ja Wilson. "It allows us to focus on our craft without having to worry about making ends meet. It's a huge step forward for women's sports."
The LVCVA's support of the Aces goes beyond financial contributions. The organization has also been instrumental in promoting the team and its players through marketing campaigns and social media initiatives.
"The Las Vegas Aces are an important part of our community," said LVCVA President and CEO Steve Hill. "We are proud to support them and to help them achieve their goals both on and off the court."
The Aces' sponsorship deal is a watershed moment for women's sports in Las Vegas and beyond. It is a clear indication that the WNBA and its players are gaining recognition and respect, and it is a sign that the future of women's sports is bright.
* The Aces' sponsorship deal is the latest example of the LVCVA's commitment to supporting women's sports in Las Vegas. In 2022, the organization announced a multi-year partnership with the Las Vegas Raiders and the Oakland A's to bring a professional women's soccer team to the city.
* The Aces are one of the most successful teams in the WNBA, having won the championship in 2022. The team is led by A'ja Wilson, who is widely considered one of the best players in the world.
* The WNBA has been growing in popularity in recent years, with record-breaking attendance and television viewership. The league is also expanding, with two new teams joining in 2024.
* The LVCVA is a non-profit organization that promotes tourism and economic development in Las Vegas. The organization is funded by a room tax levied on hotel guests.
